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Across most of India the medium is simply called a canter: a light truck fitted with a large branded structure, locally a prachar vahan or prachar rath. It is the workhorse of Indian street-level advertising, big enough to be read across a junction, mobile enough to work an entire district in a day.
We run wrapped and structured canters with our own fleet, route them where your buyers actually move, arrange municipal permissions in writing, and send GPS-tagged photos of the vehicle on route every day.
Large-format canter structures
Own fleet, not brokered
Rural and urban route plans
Where canter branding works best
- FMCG and rural distribution drives
- Government and public-information campaigns
- Regional brand launches
- Market-day and mandi coverage
How pricing works
Indicative rates start at ₹2,200 per van/day plus 18% GST, varying by city, route and duration. Print, mounting and fabrication are one-time. See pricing for the full picture, or your city's page for local rates.
Plan a canter branding campaign
Tell us your cities, dates and brief. Our team sends a compliant plan with a transparent quote, usually the same day.
Get a free quote