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Canter Branding

The classic Indian publicity canter, done properly. Also known as canter advertising, prachar vahan, prachar rath.

Across most of India the medium is simply called a canter: a light truck fitted with a large branded structure, locally a prachar vahan or prachar rath. It is the workhorse of Indian street-level advertising, big enough to be read across a junction, mobile enough to work an entire district in a day.

We run wrapped and structured canters with our own fleet, route them where your buyers actually move, arrange municipal permissions in writing, and send GPS-tagged photos of the vehicle on route every day.

Large-format canter structures

Own fleet, not brokered

Rural and urban route plans

Where canter branding works best

  • FMCG and rural distribution drives
  • Government and public-information campaigns
  • Regional brand launches
  • Market-day and mandi coverage

How pricing works

Indicative rates start at ₹2,200 per van/day plus 18% GST, varying by city, route and duration. Print, mounting and fabrication are one-time. See pricing for the full picture, or your city's page for local rates.

Plan a canter branding campaign

Tell us your cities, dates and brief. Our team sends a compliant plan with a transparent quote, usually the same day.

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